Gain clarity and grow your revenue through strategic financial operations.

So here’s the deal. You’re a founder, involved in a startup or a SaaS company, a solo entrepreneur, or something similar. Whatever your role, I’m guessing that growing that business would be a very good thing. Yes? Cool, we’re on the same page.

But how do you do that? Business is hard. There are so many variables. So many things that you could focus on or tweak. How do you know what you should be working on, or if your strategy and efforts are working?

Well, the numbers don’t lie as they say. But without context, revenue and profit — while incredibly important — are just numbers. They’re a scorecard of what has already happened. But that scorecard is just an indicator of the results. It doesn’t tell you how you got there. It’s the story behind the numbers that is important.

Let’s put it another way. ? Think of revenue and profitability as the result of all the decisions made in all the other areas of business: marketing and growth, product, sales, legal, ops, customer support, development, etc. To understand the numbers, you have to understand how all those parts fit together. You have to break down the current state before you can attempt to change the future state. That’s financial operations. It’s understanding the overall health of your business — what’s working and what isn’t. It’s being intentional. And it’s providing data and insight to make better decisions, come up with better strategies, and choose the right tactic to get you there. No more guessing or blindly trying the latest growth hack of the week.

(Plus all the really fun stuff like dashboards and KPIs, cash flow projections, pricing models, what-if scenarios, operating reviews, accounting, … Sounds exciting! Said no one ever. ?)

But maybe your company doesn’t have someone with the skillset to figure out things like KPIs and dashboards, pricing models, revenue attribution, funnel conversion analytics, and how to piece it all together.

Maybe you don’t have the need or the budget for a full time resource.

Maybe you have too many tools or data sources to make sense of things.

Or maybe you just don’t have the time because there’s no shortage of other work to be done!

Where does that leave you? You need a trusted, strategic partner that fills in the financial gaps so you can have clarity, be creative, and just get heads down on the things you are best at.

Don’t worry. Info to Insight has your back. Our expertise is managing your financial operations and analytic needs to keep the machine running and growing. And not just by providing reports and metrics then wishing you well. Rather, by having a real partner to handle financial ops, brainstorm ideas, and provide insight and clarity so you can focus on the right things. It’s like having another co-founder. But, you know, without giving away any equity and at the fraction of a full time employee. ?

Here’s the ask. Raise your hand if you like working on things that nobody cares about, appreciates, or needs. I’ll wait… No? Yeah we don’t either. We’re taking on new clients and revising our services, but want to focus on where you need the most help. So any feedback on where your biggest financial needs are would be awesome! Could you go ahead and click that button and answer a few questions, please? Thanks! It’s very appreciated. ?